Cutting Edge Shopping: E-Catalogs and The Consumer Experience
Cutting Edge Shopping: E-Catalogs and The Consumer Experience Web-based, electronic catalogs (E-Catalogs) focus on imparting an entirely unique shopping experience for consumers. The E-Catalog is a cutting-edge catalog simulation. The shopping experience is online, but creates the look and feel of shopping out of a print catalog. Consumers can “flip” through virtual catalog pages with the click of a mouse, browsing just like they would through a printed book. The E-Catalog offers consumers many features to enhance their shopping experience: potential customers can zoom in on products for a closer look, make notes directly on the page using a sticky...